Our goal is to inspire a global community of conservationists to help us create long term sustainability for Kenya’s magnificent cultural and natural heritage. At Sarara, our flagship blend of experiential travel, Conservation and Community offers a truly unique and immersive experience that gives back to the people and the land that need it the most.

Jeremy Bastard, CEO Sarara


In the northern frontier of Kenya, lies the Namunyak Wildlife Conservancy, an area of 850,000 acres of pristine wilderness in the Mathews Range. The savannah plains and lush mountain slopes are home to elephant, leopard, reticulated giraffe, wild dog and kudu in ever increasing numbers. This remote and dramatic landscape is also home to the local Samburu people whose age-old traditions, including the famous ‘singing wells’ are as much a part of the fabric of this land as the wildlife.

Sarara is a conservation brand that partners with indigenous communities to build sustainability for people and wildlife through truly unique and experiential safari experiences.

Part of the community-owned Namunyak Wildlife Conservancy in the heart of the Mathews Range, and in partnership with the Northern Rangelands Trust, Sarara has fast become a flagship model for community conservation across Africa.

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